Digital Marketing
SEO & Google Ads
Practical digital marketing course covering Search Engine Optimization and Google Ads to increase website visibility, generate leads and run performance-driven online campaigns.
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WHO CAN JOIN
Eligibility
Students, graduates, digital marketers, business owners, freelancers, job seekers and professionals interested in SEO, advertising and lead generation.
CAREER VALUE
Course Benefits
SEO Skills, Google Ranking Fundamentals, Local SEO, Google Ads Campaign Management, Lead Generation, AI-Assisted Marketing, Campaign Analysis, Practical Projects and Certificate.
WHAT YOU WILL LEARN
Course Syllabus
Module 01
Digital Marketing Fundamentals
Module 02
Search Engine Basics
Module 03
SEO Fundamentals
Module 04
Keyword Research
Module 05
Competitor Analysis
Module 06
On-Page SEO
Module 07
Technical SEO Basics
Module 08
Off-Page SEO
Module 09
Local SEO
Module 10
Google Business Profile Optimization
Module 11
Content SEO
Module 12
Google Search Console
Module 13
Google Analytics (GA4) Basics
Module 14
SEO Audit
Module 15
Google Ads Fundamentals
Module 16
Search Campaigns
Module 17
Keyword Planning
Module 18
Ad Copywriting
Module 19
Campaign & Ad Group Structure
Module 20
Bidding Basics
Module 21
Conversion Tracking Concepts
Module 22
Display Ads Basics
Module 23
YouTube Ads Basics
Module 24
Remarketing Concepts
Module 25
AI Tools for SEO & Ads
Module 26
Campaign Optimization
Module 27
Reporting and Practical Projects.
START YOUR LEARNING JOURNEY
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Ready to learn SEO & Google Ads?
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